Fagen Friedman & Fulfrost

Art Direction, UI/UX, Web Design
In collaboration with Ultravirgo Creative, I worked as Lead Designer on the refresh of the Fagen Friedman & Fulfrost (F3) website. F3 is a public education law firm offering legal services across all areas of education operation. The firm has a commitment to supporting public education in helping all students realize their potential, complemented by attention to helping protect the environment. 
 
We were given the task of updating the current website: focusing on usability improvements in navigation, organizing information, promotion of new and relevant content, introducing social media channels, while elevating the existing F3 brand elements. Responsive design was also a key focus, with a projected increase of visitors accessing the site via mobile device.
 
Role: Lead UI / Visual Designer  /  Agency: Ultravirgo Creative, NYC

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